If you watch football on t.v., you’ve probably seen this Bud Light ad:

A small brewery in Minneapolis (Modist Brewing) thought they’d capitalize on the popularity of the commercial, by releasing what they dubbed Dilly Dilly Mosaic Double IPA. Naturally, word got back to Anheuser Busch. Normally, a situation like this is resolved with a letter from a lawyer, but the Bud Light people decided to take the high (and creative) road. Watch: