Blake Shelton posted a Halloween-inspired clip on Instagram on Oct. 24 that shows an artist carving his likeness onto a pumpkin.
The 28-second video–which has been sped up–features some product placement by Smithworks Vodka, which Blake co-owns.
Blake posted the video with the caption: “It’s a pumpkin. It’s me. It?s me on a pumpkin. Pretty damn cool!!! @smithworksvodka.
Check out the video below: