Kane Brown made the announcement last night during the Late Late Show with James Corden that he will be performing at AT&T Stadium during the nationally televised halftime of the Dallas Cowboys game on FOX against the Washington Football Team on Thanksgiving Day. This marks the official kickoff of this year’s Red Kettle campaign with the Salvation Army.
As to the honor of performing, Kane added, “I’m thrilled to be a part of this year’s Dallas Cowboys halftime show honoring The Salvation Army’s Red Kettle Campaign,” Brown said. “There were times growing up when my family did not have enough to eat, or a roof over our head, and today, there are so many people in need. 2020 has been a hard year, but every small act of generosity helps. I am honored to have the opportunity to bring awareness to the ways people can help during this holiday season and beyond.”
As to the Red Kettle Campaign, for the first time in 130 years, The Salvation Army started its annual fundraising campaign early by announcing digital fundraising efforts in September to support the extreme need resulting from the pandemic this year. You can easily contribute now by texting “KETTLE” to 91999.