Category Archives: Hawkeye in the Morning Blog

Hawkeye Auction’s his 17,000 Baseball Card Collection for Cook Children’s Hospital

Hawkeye Auction’s his 17,000 Baseball Card Collection for Cook Children’s Hospital

Over $11,400 Raised Since 1988, he’s been “Hawkeye” to the loyal listeners of NEW Country 96.3 KSCS, which makes him the longest-running on-air FM radio personality in Dallas-Fort Worth. That’s impressive enough. But he’s got the awards and accolades to accompany the longevity, among them Personality of the Year statues from the Country Music Association…

Over $1 Million Raised for Cook Children’s Medical Center

Over $1 Million Raised for Cook Children’s Medical Center

The people of North Texas came together again in 2023, donating $1,071,096 for the Cook Children’s Radiothon. All the money raised stays here in North Texas to help kids at the hospital and various clinics around the metroplex.

Hawkeye & Michelle’s ‘10,000 for the Troops’ FINAL COUNT: 152,869!

Hawkeye & Michelle’s ‘10,000 for the Troops’ FINAL COUNT: 152,869!

Thanks to you the good people, you helped us collect 152,869 cards and letters that will go to troops overseas who won’t be able to spend the holidays with their families. THANK YOU from everyone here at New Country 96.3! On behalf of Hawkeye, Michelle, Tom, Rachel Ryan, Al Farb and the entire promotions and programming staff…

Hawkeye and Michelle at the CMA’s

Hawkeye and Michelle at the CMA’s

Hawkeye and Michelle recently visited the 2023 Country Music Association where they were awarded Major Market Broadcast Personalities of the Year. A few pictures of the evening:

Hawkeye named 2023 Outstanding Eagle Scout

Hawkeye named 2023 Outstanding Eagle Scout

On October 17, 2023, Hawkeye was named a 2023 Outstanding Eagle Scout by the National Eagle Scout Association and Dallas’ Cirlce Ten Council. Hawkeye became an Eagle Scout while part of Troop 182 in Honolulu, Hawaii. The National Eagle Scout Association recognized Hawkeye for his activities in the community: raising money and volunteering for Cook…

The New Country 96.3 Online Museum

The New Country 96.3 Online Museum

In honor of the 50th Anniversary of New Country 96.3 KSCS Radio in 2023, we have officially opened the New Country 96.3 Online Museum. Enjoy a variety of great segments from the past 50 years, and incredible photos and memories from the last 5 decades.  Check back frequently for new additions to the Online Museum.…

Hawkeye Pays Off Bet In Times Square (and upsets his wife)

Hawkeye Pays Off Bet In Times Square (and upsets his wife)

Recently, Hawkeye and Michelle went to New York City for the Marconi Awards. While there, Hawkeye put on his Halloween Costume to pay off his bet for losing the Sate Fair Midway Olympics. His task, to take pictures with 4 tourists on Times Square along with all the other characters who populate the block. However,…

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